Local lead generation for tradespeople

Your leads.
Your brand.
Your city.

TradeStack builds local service brands and lead-gen websites for HVAC contractors, electricians, plumbers, and roofers. You stop renting leads from HomeAdvisor and start owning the calls that come in.

30% of every job
taken by HomeAdvisor
$50–200 cost per lead
on Thumbtack
$8k–20k average HVAC
install ticket
$0 to build your own
lead channel
The Problem

You're paying a fortune for leads you don't own

Renting leads
  • HomeAdvisor takes 20–30% of every job
  • Thumbtack charges $30–150 per lead with no guarantee
  • You build someone else's business
  • One bad month and you're back to zero
  • They own the customer, not you
Owning leads
  • Build websites that rank in YOUR city
  • Local brand nobody can take from you
  • Predictable monthly revenue from recurring clients
  • Scale to 5, 10, 20 contractors per market
  • Call/text leads go straight to the contractor
What We Build

One stack. Everything a trades business needs to own its leads.

Local Brand Websites

Hyper-local pages that rank for "Emergency HVAC [City]" and "Best Electrician Near Me." Built for SEO from the ground up, not retrofitted.

AI Phone Booking

AI answers calls, qualifies the customer, and books the job — so you stop losing leads to voicemail and missed texts.

Lead Delivery

Calls and texts from your local pages go straight to the contractor's phone. Hot leads, real-time. No delay, no dashboard to check.

Recurring Revenue

Package it as a monthly subscription — $500–2k/month per contractor — and scale. One ranked site can feed multiple clients in the same trade.

How It Works

From zero to owned leads in 60 days

01

Pick your trade + city

Start with one trade — HVAC, electrical, plumbing — in one metro area. Build the brand and the pages for that market first.

02

We build the asset

Domain, local SEO pages, AI phone agent, and booking system. You get a fully working local brand that ranks and converts.

03

Sell the leads to contractors

Outreach to local HVAC, electrical, or plumbing contractors. First month free — if they book one job, it pays for itself 10x over.

The contractors winning in 2026 aren't using HomeAdvisor.

They're building their own digital presence — ranked websites, local brands, AI booking. TradeStack gives you the stack to do it faster, starting in one city with one trade.

Stop renting leads. Start owning them.